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How film marketing is adapting to AI search, and why most campaigns are unprepared for it

Campaign Strategy

How film marketing is adapting to AI search, and why most campaigns are unprepared for it

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Oct 5, 2026

How Verity reveals what Amazon figured out about film marketing that the three other Colleen Hoover adaptations missed

How Verity reveals what Amazon figured out about film marketing that the three other Colleen Hoover adaptations missed

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Sep 28, 2026

Why the fall 2026 film marketing slate requires a completely different campaign playbook

Campaign Strategy

Why the fall 2026 film marketing slate requires a completely different campaign playbook

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Sep 21, 2026

Why the Spider-Man: Brand New Day trailer record should change how you think about trailer strategy

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Sep 14, 2026

What summer 2026's horror movie marketing campaigns got right

Campaign Strategy

What summer 2026's horror movie marketing campaigns got right

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Sep 7, 2026

How studios are using Letterboxd as a film marketing tool

Digital Marketing

How studios are using Letterboxd as a film marketing tool

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Aug 31, 2026