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What Busboys is actually testing and why the film industry is watching

What Busboys is actually testing and why the film industry is watching

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Apr 20, 2026

The film press tour in the age of new media

PR Stunt

The film press tour in the age of new media

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Apr 13, 2026

What the Michael movie campaign gets right about marketing the biggest artist in the world

Campaign Strategy

What the Michael movie campaign gets right about marketing the biggest artist in the world

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Apr 6, 2026

How Nintendo gamified the Super Mario Galaxy Movie campaign and used the film to sell something bigger

Campaign Strategy

How Nintendo gamified the Super Mario Galaxy Movie campaign and used the film to sell something bigger

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Mar 30, 2026

What Project Hail Mary got right about marketing an original

Campaign Strategy

What Project Hail Mary got right about marketing an original

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Mar 23, 2026

How to use SXSW as a movie marketing weapon, not just a premiere

Campaign Strategy

How to use SXSW as a movie marketing weapon, not just a premiere

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Mar 16, 2026

A24 is marketing a horror film whose scares can't be shown in a trailer

Campaign Strategy

A24 is marketing a horror film whose scares can't be shown in a trailer

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Mar 9, 2026

How Pixar rescued Hoppers from obscurity with a viral moment and why the hard part remains

Social Media

How Pixar rescued Hoppers from obscurity with a viral moment and why the hard part remains

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Mar 2, 2026

How A24’s wedding website turns The Drama into an upcoming theatrical event

Campaign Strategy

How A24’s wedding website turns The Drama into an upcoming theatrical event

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Feb 23, 2026

How a tiny theatrical release made millions with almost no marketing spend

Campaign Strategy

How a tiny theatrical release made millions with almost no marketing spend

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Feb 2, 2026

Why reality-blurring content Is becoming a core movie marketing pillar

Social Media

Why reality-blurring content Is becoming a core movie marketing pillar

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Jan 26, 2026

Under-the-radar or underwhelming? Dissecting Scream 7’s more measured rollout compared to Scream VI

Campaign Strategy

Under-the-radar or underwhelming? Dissecting Scream 7’s more measured rollout compared to Scream VI

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Jan 19, 2026

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