Cinemarketing | Movie Marketing Campaign Analysis

Campaign Strategy

What horror movie marketing campaigns are leaving on the table in October

The "must-see horror event of Halloween" positioning goes unclaimed almost every year. Here is what it costs to claim it, and why studios keep passing.

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Oct 12, 2026

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Campaign Strategy

How film marketing is adapting to AI search, and why most campaigns are unprepared for it

More than half of all Google searches now end without a click, and studios optimizing for page-one rankings are solving yesterday's problem.

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Oct 5, 2026

Campaign Strategy

How Verity reveals what Amazon figured out about film marketing that the three other Colleen Hoover adaptations missed

Four studios adapted the same author's work in three years, and only one had the infrastructure to own the audience the others were renting.

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Sep 28, 2026

Campaign Strategy

Why the fall 2026 film marketing slate requires a completely different campaign playbook

Summer campaigns sell urgency; fall campaigns sell an argument for why a film is worth your time.

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Sep 21, 2026

Latest

Movie Trailers

Why the Spider-Man: Brand New Day trailer record should change how you think about trailer strategy

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Sep 14, 2026

Campaign Strategy

What summer 2026's horror movie marketing campaigns got right

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Sep 7, 2026

Digital Marketing

How studios are using Letterboxd as a film marketing tool

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Aug 31, 2026

PR Stunt

How Fall 2, Nosferatu, and the Backrooms turned immersive viewing stunts into film marketing's best earned media tactic

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Aug 24, 2026

Campaign Strategy

How Coyote vs. Acme turned a disaster into its entire movie marketing campaign

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Aug 17, 2026

OOH

Why Netflix put a man in a billboard, and what it means for how studios think about OOH

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Aug 10, 2026

Paid Media

Why film marketing's display ad budget is probably its biggest waste

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Aug 3, 2026

Campaign Strategy

What summer 2026 taught us about film marketing: a mid-season post-mortem

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Jul 27, 2026

What horror movie marketing campaigns are leaving on the table in October

Get Movie Marketing Insights

How film marketing is adapting to AI search, and why most campaigns are unprepared for it

How Verity reveals what Amazon figured out about film marketing that the three other Colleen Hoover adaptations missed

Why the fall 2026 film marketing slate requires a completely different campaign playbook

Latest

Why the Spider-Man: Brand New Day trailer record should change how you think about trailer strategy

What summer 2026's horror movie marketing campaigns got right

How studios are using Letterboxd as a film marketing tool

How Fall 2, Nosferatu, and the Backrooms turned immersive viewing stunts into film marketing's best earned media tactic

How Coyote vs. Acme turned a disaster into its entire movie marketing campaign

Why Netflix put a man in a billboard, and what it means for how studios think about OOH

Why film marketing's display ad budget is probably its biggest waste

What summer 2026 taught us about film marketing: a mid-season post-mortem

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