Cinemarketing | Movie Marketing Campaign Analysis

Digital Marketing

How studios are using Letterboxd as a film marketing tool

Thirty million members, and most studios are still using it like a banner ad platform.

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Aug 31, 2026

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PR Stunt

How Fall 2, Nosferatu, and the Backrooms turned immersive viewing stunts into film marketing's best earned media tactic

Audiences are standing on elevated platforms, walking through cemetery crypts, and navigating 30,000-square-foot mazes...all before the films they're promoting have opened

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Aug 24, 2026

Campaign Strategy

How Coyote vs. Acme turned a disaster into its entire movie marketing campaign

A step-by-step breakdown of the most unusual campaign of summer 2026

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Aug 17, 2026

OOH

Why Netflix put a man in a billboard, and what it means for how studios think about OOH

Netflix launched a single, creative Sunset Boulevard installation and got national press and social media buzz for its new movie.

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Aug 10, 2026

Latest

Paid Media

Why film marketing's display ad budget is probably its biggest waste

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Aug 3, 2026

Campaign Strategy

What summer 2026 taught us about film marketing: a mid-season post-mortem

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Jul 27, 2026

Campaign Strategy

How The Odyssey built a film marketing campaign around four unconventional decisions

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Jul 20, 2026

OOH

What a fan-made Spider-Man: Brand New Day CGI reel reveals about the future of film marketing

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Jul 13, 2026

Campaign Strategy

Why Gen Z is the most important audience in theaters right now

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Jul 6, 2026

PR Stunt

How studios turned off-screen chemistry into a box office strategy

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Jun 29, 2026

Social Media

Why movie studios are seeding PopCrave and fan accounts before their own channels post

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Jun 22, 2026

Strategic Partnership

How Papa Johns turned Pizza Planet into Toy Story 5's best marketing asset

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Jun 15, 2026

How studios are using Letterboxd as a film marketing tool

Get Movie Marketing Insights

How Fall 2, Nosferatu, and the Backrooms turned immersive viewing stunts into film marketing's best earned media tactic

How Coyote vs. Acme turned a disaster into its entire movie marketing campaign

Why Netflix put a man in a billboard, and what it means for how studios think about OOH

Latest

Why film marketing's display ad budget is probably its biggest waste

What summer 2026 taught us about film marketing: a mid-season post-mortem

How The Odyssey built a film marketing campaign around four unconventional decisions

What a fan-made Spider-Man: Brand New Day CGI reel reveals about the future of film marketing

Why Gen Z is the most important audience in theaters right now

How studios turned off-screen chemistry into a box office strategy

Why movie studios are seeding PopCrave and fan accounts before their own channels post

How Papa Johns turned Pizza Planet into Toy Story 5's best marketing asset

Level Up Your Movie Marketing