Cinemarketing | Movie Marketing Campaign Analysis

Campaign Strategy

How A24's marketing sold You Can See Everything without explaining what happens in it

The campaign for You Can See Everything disclosed the premise completely and the plot not at all, which is most of the reason a documentary about Elizabeth Holmes posted the biggest nonfiction opening in thirteen years.

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Oct 26, 2026

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Influencer Marketing

How Whalefall built a movie trailer launch strategy with creator marketing in mind

Most film activations build one photo moment and invite every creator to stand in front of it. The Whalefall launch was designed the other way around, activation by activation, against the specific creators who would be filming in the room.

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Oct 19, 2026

Campaign Strategy

What horror movie marketing campaigns are leaving on the table in October

The "must-see horror event of Halloween" positioning goes unclaimed almost every year. Here is what it costs to claim it, and why studios keep passing.

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Oct 12, 2026

Campaign Strategy

How film marketing is adapting to AI search, and why most campaigns are unprepared for it

More than half of all Google searches now end without a click, and studios optimizing for page-one rankings are solving yesterday's problem.

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Oct 5, 2026

Latest

Campaign Strategy

How Verity reveals what Amazon figured out about film marketing that the three other Colleen Hoover adaptations missed

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Sep 28, 2026

Campaign Strategy

Why the fall 2026 film marketing slate requires a completely different campaign playbook

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Sep 21, 2026

Movie Trailers

Why the Spider-Man: Brand New Day trailer record should change how you think about trailer strategy

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Sep 14, 2026

Campaign Strategy

What summer 2026's horror movie marketing campaigns got right

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Sep 7, 2026

Digital Marketing

How studios are using Letterboxd as a film marketing tool

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Aug 31, 2026

PR Stunt

How Fall 2, Nosferatu, and the Backrooms turned immersive viewing stunts into film marketing's best earned media tactic

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Aug 24, 2026

Campaign Strategy

How Coyote vs. Acme turned a disaster into its entire movie marketing campaign

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Aug 17, 2026

OOH

Why Netflix put a man in a billboard, and what it means for how studios think about OOH

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Aug 10, 2026

How A24's marketing sold You Can See Everything without explaining what happens in it

Get Movie Marketing Insights

How Whalefall built a movie trailer launch strategy with creator marketing in mind

What horror movie marketing campaigns are leaving on the table in October

How film marketing is adapting to AI search, and why most campaigns are unprepared for it

Latest

How Verity reveals what Amazon figured out about film marketing that the three other Colleen Hoover adaptations missed

Why the fall 2026 film marketing slate requires a completely different campaign playbook

Why the Spider-Man: Brand New Day trailer record should change how you think about trailer strategy

What summer 2026's horror movie marketing campaigns got right

How studios are using Letterboxd as a film marketing tool

How Fall 2, Nosferatu, and the Backrooms turned immersive viewing stunts into film marketing's best earned media tactic

How Coyote vs. Acme turned a disaster into its entire movie marketing campaign

Why Netflix put a man in a billboard, and what it means for how studios think about OOH

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