Cinemarketing | Movie Marketing Campaign Analysis

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How Passenger turned a windshield flyer into a horror movie marketing case study

Paramount placed black cards stamped with a red stick figure on cars in parking lots. The horror community found them, photographed them, and posted them.

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May 18, 2026

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Influencer Marketing

How Obsession sold a $6.99 novelty toy to market a horror film

Focus Features and Blumhouse didn't build a campaign around Obsession. They built a prop, made it purchasable, gave it to the internet, and watched the internet do the rest.

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May 11, 2026

Strategic Partnership

How The Devil Wears Prada 2's marketing campaign differs from other nostalgia sequels

The original film spent 20 years becoming a cultural shorthand. The sequel's entire job is converting that memory into a ticket purchase in 2026.

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May 4, 2026

What Busboys is actually testing and why the film industry is watching

Theo Von and David Spade self-financed a $3M comedy, booked Cinemark and Regal directly without a studio or distributor, and used a podcast network as their marketing department. Here is what they built and what it would mean for the industry if it works.

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Apr 20, 2026