Archive | Cinemarketing

Campaign Strategy

How The Odyssey built a film marketing campaign around four unconventional decisions

•

Jul 20, 2026

OOH

What a fan-made Spider-Man: Brand New Day CGI reel reveals about the future of film marketing

•

Jul 13, 2026

Campaign Strategy

Why Gen Z is the most important audience in theaters right now

•

Jul 6, 2026

PR Stunt

How studios turned off-screen chemistry into a box office strategy

•

Jun 29, 2026

Social Media

Why movie studios are seeding PopCrave and fan accounts before their own channels post

•

Jun 22, 2026

Strategic Partnership

How Papa Johns turned Pizza Planet into Toy Story 5's best marketing asset

•

Jun 15, 2026

Campaign Strategy

Why Disclosure Day's mystery campaign stopped working and what Universal did about it

•

Jun 8, 2026

Social Media

How Scary Movie's parody poster rollout turned borrowed IP into a marketing engine

•

Jun 1, 2026

Campaign Strategy

How the Backrooms campaign executed one of the best horror marketing rollouts this year

•

May 26, 2026

OOH

How Passenger turned a windshield flyer into a horror movie marketing case study

•

May 18, 2026

Influencer Marketing

How Obsession sold a $6.99 novelty toy to market a horror film

•

May 11, 2026

Strategic Partnership

How The Devil Wears Prada 2's marketing campaign differs from other nostalgia sequels

•

May 4, 2026

How The Odyssey built a film marketing campaign around four unconventional decisions

What a fan-made Spider-Man: Brand New Day CGI reel reveals about the future of film marketing

Why Gen Z is the most important audience in theaters right now

How studios turned off-screen chemistry into a box office strategy

Why movie studios are seeding PopCrave and fan accounts before their own channels post

How Papa Johns turned Pizza Planet into Toy Story 5's best marketing asset

Why Disclosure Day's mystery campaign stopped working and what Universal did about it

How Scary Movie's parody poster rollout turned borrowed IP into a marketing engine

How the Backrooms campaign executed one of the best horror marketing rollouts this year

How Passenger turned a windshield flyer into a horror movie marketing case study

How Obsession sold a $6.99 novelty toy to market a horror film

How The Devil Wears Prada 2's marketing campaign differs from other nostalgia sequels

Level Up Your Movie Marketing