Archive | Cinemarketing

Digital Marketing

How studios are using Letterboxd as a film marketing tool

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Aug 31, 2026

PR Stunt

How Fall 2, Nosferatu, and the Backrooms turned immersive viewing stunts into film marketing's best earned media tactic

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Aug 24, 2026

Campaign Strategy

How Coyote vs. Acme turned a disaster into its entire movie marketing campaign

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Aug 17, 2026

OOH

Why Netflix put a man in a billboard, and what it means for how studios think about OOH

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Aug 10, 2026

Paid Media

Why film marketing's display ad budget is probably its biggest waste

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Aug 3, 2026

Campaign Strategy

What summer 2026 taught us about film marketing: a mid-season post-mortem

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Jul 27, 2026

Campaign Strategy

How The Odyssey built a film marketing campaign around four unconventional decisions

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Jul 20, 2026

OOH

What a fan-made Spider-Man: Brand New Day CGI reel reveals about the future of film marketing

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Jul 13, 2026

Campaign Strategy

Why Gen Z is the most important audience in theaters right now

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Jul 6, 2026

PR Stunt

How studios turned off-screen chemistry into a box office strategy

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Jun 29, 2026

Social Media

Why movie studios are seeding PopCrave and fan accounts before their own channels post

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Jun 22, 2026

Strategic Partnership

How Papa Johns turned Pizza Planet into Toy Story 5's best marketing asset

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Jun 15, 2026

How studios are using Letterboxd as a film marketing tool

How Fall 2, Nosferatu, and the Backrooms turned immersive viewing stunts into film marketing's best earned media tactic

How Coyote vs. Acme turned a disaster into its entire movie marketing campaign

Why Netflix put a man in a billboard, and what it means for how studios think about OOH

Why film marketing's display ad budget is probably its biggest waste

What summer 2026 taught us about film marketing: a mid-season post-mortem

How The Odyssey built a film marketing campaign around four unconventional decisions

What a fan-made Spider-Man: Brand New Day CGI reel reveals about the future of film marketing

Why Gen Z is the most important audience in theaters right now

How studios turned off-screen chemistry into a box office strategy

Why movie studios are seeding PopCrave and fan accounts before their own channels post

How Papa Johns turned Pizza Planet into Toy Story 5's best marketing asset

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