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How The Odyssey built a film marketing campaign around four unconventional decisions

Campaign Strategy

How The Odyssey built a film marketing campaign around four unconventional decisions

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Jul 20, 2026

OOH

What a fan-made Spider-Man: Brand New Day CGI reel reveals about the future of film marketing

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Jul 13, 2026

Why Gen Z is the most important audience in theaters right now

Campaign Strategy

Why Gen Z is the most important audience in theaters right now

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Jul 6, 2026

How studios turned off-screen chemistry into a box office strategy

PR Stunt

How studios turned off-screen chemistry into a box office strategy

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Jun 29, 2026

Why movie studios are seeding PopCrave and fan accounts before their own channels post

Social Media

Why movie studios are seeding PopCrave and fan accounts before their own channels post

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Jun 22, 2026

How Papa Johns turned Pizza Planet into Toy Story 5's best marketing asset

Strategic Partnership

How Papa Johns turned Pizza Planet into Toy Story 5's best marketing asset

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Jun 15, 2026