Campaign Strategy

LATEST

Campaign Strategy

How Nintendo gamified the Super Mario Galaxy Movie campaign and used the film to sell something bigger

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Mar 30, 2026

Campaign Strategy

What Project Hail Mary got right about marketing an original

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Mar 23, 2026

Campaign Strategy

How to use SXSW as a movie marketing weapon, not just a premiere

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Mar 16, 2026

Campaign Strategy

A24 is marketing a horror film whose scares can't be shown in a trailer

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Mar 9, 2026

Campaign Strategy

How A24’s wedding website turns The Drama into an upcoming theatrical event

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Feb 23, 2026

Campaign Strategy

How a tiny theatrical release made millions with almost no marketing spend

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Feb 2, 2026

Campaign Strategy

Under-the-radar or underwhelming? Dissecting Scream 7’s more measured rollout compared to Scream VI

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Jan 19, 2026

Campaign Strategy

The top 10 movie marketing trends of 2025

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Dec 29, 2025

Campaign Strategy

Timothée Chalamet's buzz-worthy content powering Marty Supreme’s coverage

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Dec 8, 2025

Campaign Strategy

How Wicked: Part I's and Wicked: For Good's marketing strategies evolved

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Nov 24, 2025

Campaign Strategy

NEON's Keepers marketing campaign thrives on what It doesn’t say

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Oct 20, 2025

Campaign Strategy

Answer the call: The Black Phone 2's marketing turns your life into the set

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Oct 13, 2025

Campaign Strategy

Inside Netflix’s cultural crossover moment: How K-Pop demon hunters redefined what a global hit looks like

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Sep 8, 2025

Campaign Strategy

Finale framing that works: The Conjuring’s last stand

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Aug 25, 2025

Campaign Strategy

How Disney reinvented Freakier Friday into a nostalgia‐powered brand experience

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Aug 4, 2025

Campaign Strategy

Why Pixar’s Elio Got Lost in Space at the Box Office

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Jun 30, 2025

Campaign Strategy

Studios, It’s Time to Own Your Audience

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Jun 2, 2025

Campaign Strategy

What studios can learn from Tom Cruise's actor-led marketing masterclass

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May 19, 2025

Campaign Strategy

Can great movies sell themselves? Sinners might be the case study

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Apr 28, 2025

Campaign Strategy

How Disney’s nostalgia-fueled campaign for A Goofy Movie proves the power of knowing your audience

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Apr 21, 2025

Campaign Strategy

From meme to marketing machine: M3GAN 2.0's movie marketing campaign begins

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Apr 14, 2025

Campaign Strategy

The Monkey and the missed marketing opportunity for toy terror

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Feb 23, 2025

Campaign Strategy

LATEST

How Nintendo gamified the Super Mario Galaxy Movie campaign and used the film to sell something bigger

What Project Hail Mary got right about marketing an original

How to use SXSW as a movie marketing weapon, not just a premiere

A24 is marketing a horror film whose scares can't be shown in a trailer

How A24’s wedding website turns The Drama into an upcoming theatrical event

How a tiny theatrical release made millions with almost no marketing spend

Under-the-radar or underwhelming? Dissecting Scream 7’s more measured rollout compared to Scream VI

The top 10 movie marketing trends of 2025

Timothée Chalamet's buzz-worthy content powering Marty Supreme’s coverage

How Wicked: Part I's and Wicked: For Good's marketing strategies evolved

NEON's Keepers marketing campaign thrives on what It doesn’t say

Answer the call: The Black Phone 2's marketing turns your life into the set

Inside Netflix’s cultural crossover moment: How K-Pop demon hunters redefined what a global hit looks like

Finale framing that works: The Conjuring’s last stand

How Disney reinvented Freakier Friday into a nostalgia‐powered brand experience

Why Pixar’s Elio Got Lost in Space at the Box Office

Studios, It’s Time to Own Your Audience

What studios can learn from Tom Cruise's actor-led marketing masterclass

Can great movies sell themselves? Sinners might be the case study

How Disney’s nostalgia-fueled campaign for A Goofy Movie proves the power of knowing your audience

From meme to marketing machine: M3GAN 2.0's movie marketing campaign begins

The Monkey and the missed marketing opportunity for toy terror

Level Up Your Movie Marketing