Archive | Cinemarketing

Campaign Strategy

From meme to marketing machine: M3GAN 2.0's movie marketing campaign begins

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Apr 14, 2025

Social Media

How creator-led campaigns are revolutionizing film marketing on social media

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Apr 7, 2025

Experiential Marketing

The rise (and limits) of 4D cinema: Can marketing make it a blockbuster experience?

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Mar 31, 2025

Strategic Partnership

Mining for gold: How the Minecraft Movie’s McDonald’s collab is leveling up marketing

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Mar 23, 2025

PR Stunt

Bruised but not broken: How Jack Quaid’s NBA PR Stunt is driving Novocaine at the box office

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Mar 17, 2025

Influencer Marketing

Blumhouse’s clever influencer marketing tactic for The Woman in the Yard

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Mar 9, 2025

Social Media

Paddington in Peru’s digital strategy: A global adventure across social media

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Mar 3, 2025

Campaign Strategy

The Monkey and the missed marketing opportunity for toy terror

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Feb 23, 2025

Movie Trailers

First look: The impact of debuting trailers during Super Bowl LIX

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Feb 20, 2025

Movie Trailers

The big reveal: Did Companion's movie trailer show too much?

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Feb 4, 2025

Movie marketing in virtual worlds for real-world paydays

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Dec 29, 2024

Milking the box office for 'Babygirl'

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Dec 25, 2024